Autonomous demand generation platform earns top honor for its results with LinkedIn Conversation Ads, increasing demos by 300% with 20% less budget
Metadata.io, the autonomous demand generation platform, won “Innovator of the Year” at LinkedIn’s Partner Connect North America event last month for their work with LinkedIn conversation ads. This award recognizes the partner who has made a significant impact to customers and the partner community through a new and innovative service or solution with LinkedIn Marketing Solutions.
An early adopter of the ad format, Metadata’s marketing team leveraged conversation ads to engage prospects with messages that were customizable to both the person and their position within the funnel. The team built a campaign to drive awareness, interest, and demo requests from buyers within target accounts.
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Using this new tactic, Metadata increased platform demo requests 300% and reduced monthly cost by 20%. Metadata also saw efficiencies with cost-per-leads around $70, and 80% of prospects who filled out the Lead Gen Form on LinkedIn taking a demo.
“It is an honor to be recognized by LinkedIn’s Marketing Partner Program as 2020 North America “Innovator of the Year.” We’ve been developing solutions with LinkedIn and other B2B advertising platforms to provide our customers with the most effective way to drive revenue through digital advertising,” said Jason Widup, VP Marketing, Metadata. “Our work with LinkedIn Marketing Solutions shows the power of LinkedIn conversation ads and how we can bring new solutions into our platform with our LinkedIn integration and drive similar success for our own customers.”
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