McLaren Racing and Smartsheet, the enterprise platform for dynamic work, today announced a new partnership that will see Smartsheet become an official technology partner of the McLaren Formula 1 team at the 2021 Brazilian Grand Prix.
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Smartsheet is a leading platform for dynamic work that aligns people and technology, enabling teams to move faster and drive innovation. The partnership is the union of two brands who look to achieve excellence and success through integrity, teamwork, and collaboration.
Smartsheet technology will be integrated into the McLaren Racing infrastructure to help drive the team’s digital transformation, with an initial focus on smarter asset management to support fan engagement and race operations through Smartsheet’s digital asset management platform, Brandfolder.
The Smartsheet brand will first be represented on the McLaren MCL35M race cars at the 2021 Brazilian Grand Prix, and then on the race cars, pit-crew overalls, pit-wall stand and race suits of the McLaren F1 drivers, Lando Norris and Daniel Ricciardo, for the 2022 season and beyond.
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Zak Brown, CEO, McLaren Racing, said:
“We’re delighted to partner with Smartsheet, a brand who shares our ambitions in striving for excellence built on a foundation of teamwork and integrity. Technology is vital to everything we do, and Smartsheet’s technology will help us drive our digital programmes to a new level and enable us to implement systems that will positively impact our racing operations. We look forward to seeing the Smartsheet brand represented on our McLaren F1 cars this weekend and in the future on the global stage of Formula 1.”
Mark Mader, CEO, Smartsheet, said:
“Technology is at the core of McLaren Racing, from pushing the boundaries of what it means to be a racing organization to adapting to new ways of working that ensure operational excellence. Smartsheet powers many of the greatest teams in the world, and we’re proud to fuel McLaren’s strategic initiatives and winning ambitions by bringing teamwork and collaboration to the starting line.”