MasOrange, the leading operator by customer volume in Spain, announces a partnership with Hiya, a global leader in caller identity and voice security, to roll out its new advanced call-protection service, “Llamada Visible.”
The free service, powered by Hiya and launching across the MasOrange network in October, identifies calls that may be spam or fraud and alerts customers when an inbound call poses a risk. It also classifies certain inbound calls as commercial, allowing customers to identify genuine business calls from those that are potentially unwanted.
The Llamada Visible solution, activated at the network level without the need for additional apps or complex configurations on the user’s handset, provides a simple and effective answer to the growing number of spam and fraud calls experienced by phone users in Spain.
MasOrange is the first operator in Spain to deploy a solution like Llamada Visible, bringing network-level call protection and transparency to millions of customers across the country.
According to Hiya’s 2025 Global Call Threat Report, 56% of unknown calls received by users in Spain are unwanted, with individuals receiving an average of 15 nuisance or fraudulent calls each month. This trend has worsened in recent years due to the increasing sophistication of the techniques used by scammers, underscoring the need to strengthen prevention, both through public awareness and through the development of technological solutions that help detect and curb these practices.
Alex Algard, CEO, Hiya: “Partnering with MasOrange to bring our services to their customers across Spain is a huge step for us. As Spain introduces new regulations limiting outbound mobile calls and increasing transparency requirements, this partnership shows how carriers can lead the way. It helps users decide who to trust and protects them from the growing risk of spam and fraud. Our AI-powered solutions put more of the power back in the hands of the customer to decide whether they want to answer an inbound call. That, in turn, helps build greater trust with their network provider, which is taking proactive steps to protect them and improve the call experience.”
Javier Serra, Chief Customer Strategy & Analytics Officer, MasOrange: “At MasOrange, we’re committed to making technology safer and easier for everyone to use. With Llamada Visible, we’re taking another step to protect our customers from spam and fraud calls — the service works directly through the network, is completely free, and doesn’t require any apps. Our collaboration with Hiya helps us deliver a clearer, more trusted call experience for all our users.”