Symphony RetailAI, a leading global provider of integrated AI-powered marketing, merchandising and supply chain solutions for FMCG retailers and manufacturers, announced that Makro has implemented Symphony RetailAI’s assortment optimization solution.
Operating in Brazil since 1972, Makro has always made decisions with the consumer as its top priority. With its new capabilities through the partnership with Symphony RetailAI, the retailer is confident in its ability to offer increasingly more personalized shopping experiences to its shoppers, through improved product assortments that meet their preferences.
Understanding shopper behavior is critical in today’s new retail landscape. Merchandising practices used by most retailers to gain a competitive advantage are now a matter of survival, not just a measure of success.
Makro has historically served both commercial clients, including restaurants and bars, as well as the end consumer. Faced with the need to refine its assortment processes for both types of customers, Makro turned to Symphony RetailAI’s AI-powered solution to drive increased relevance and enhance merchandising decisions in each channel.
Using machine learning and AI, Symphony RetailAI’s prescriptive assortment optimization solution analyzes consumer data, identifies purchase preferences, product affinities, product and brand loyalty, as well as demand transference. Insights are evaluated using machine learning and AI to recommend the optimal product assortments and form of exposure at the location level, tailoring the shopping experience for every Makro customer.
“Retail success is in the details, and only with enhanced machine learning and AI technology can we be precise in identifying shopping behavior and the preferences of our customers, both commercial entities and the end consumer,” said Gustavo Sucre, Director of Strategy, Makro Latin America. “In leveraging Symphony RetailAI’s prescriptive assortment optimization solution, Makro will be able to attract new consumers to stores while retaining loyal customers.”
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“Serving each consumer individual preferences will certainly be a competitive advantage for Makro,” said Fabio Silvestri, Vice President LATAM, Symphony RetailAI. “We are thrilled to be able to support this transformation.”
The consultancy RETAILATAM Business Solutions will offer strategic and consultative support to Symphony RetailAI throughout the training and implementation process for Makro’s network in Brazil and Colombia.
“The implementation of the Symphony RetailAI solution will allow Makro to develop a growth strategy based on the implementation of the ‘ideal point of sale,’ through insights and recommendations to influence the path taken by the consumer,” said Daniel Sampietro, founder and CEO, RETAILATAM.
Symphony RetailAI’s technology is specialized for food retailing and has been developed and perfected for over 30 years. Through machine learning and artificial intelligence, Symphony RetailAI’s solutions leverage data from more than 175 million households and 850 global retailers in 70 countries, including the 25 largest manufacturers and half of the 25 largest retailers in the world.
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