Combines Madison Logic’s intent data with Adobe Experience Cloud to hyper-personalize owned channel marketing
Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, announced an expanded strategic partnership with Adobe, integrating seamlessly with Adobe Experience Platform to power owned channel touchpoints that turn buyer interest into action. Through this integration, Madison Logic’s market leading intent data is now directly accessible within Adobe Real-Time CDP B2B Edition and Adobe Journey Optimizer B2B Edition powered by Adobe Experience Platform, enabling marketers to orchestrate hyper-personalize outreach across owned media channels. By uniting Madison Logic’s account intelligence with Adobe’s prospect orchestration, marketers can now engage the right buyers faster and drive scalable pipeline impact.
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“B2B marketers are becoming increasingly reliant on actionable intent data to understand buying group personas at the individual level and deliver personalized, real-time experiences across multiple channels,” said Liz Ronco, SVP of Product at Madison Logic. “Our expanded partnership incorporates our account intelligence into Real-Time CDP B2B Edition and Journey Optimizer B2B Edition workflows to make it easier for marketers to focus on the accounts ready to buy and engage them through more relevant content and messaging throughout the buyer’s journey.”
Joint Madison Logic and Adobe clients will benefit from:
- Actionable Engagement: Seamlessly integrate intent data insights into targeted engagement programs for more impactful real-time interactions.
- Unified Targeting & Activation: Adopt a more cohesive approach to account targeting and campaign activation across multiple channels for maximum reach.
- Automated Personalization: Deliver personalized, automated engagement in owned channels like email, text, and website to drive higher conversion rates.
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The partnership with Adobe Experience Cloud highlights Madison Logic’s ongoing commitment to delivering innovative solutions that enhance buyer intelligence and engagement. “Marketers today are focused on finding new and better ways to stand out from competitors and reach buyers through more customized prospect experiences. This new collaboration with Adobe empowers them to leverage actionable intent data, enabling more personalized interactions that accelerate the buyer’s journey and drive greater ROI,” said Keith Turco, CEO of Madison Logic.