Digital River’s API-driven solutions bring brands increased flexibility to accelerate cross-border ecommerce expansion
Digital River, an experienced global commerce enabler for established and fast-growing brands, announced Lenbrook Group, the distributor of premium home audio, video and other consumer electronics, is now using Digital River’s API-driven solutions to access the company’s Global Seller Services on the WooCommerce platform. The integration allows for a seamless customer experience using Lenbrook Group’s commerce platform of choice, while incorporating Digital River’s solution of payments, taxes, compliance and fraud mitigation into its sites to accelerate cross-border ecommerce expansion. Lenbrook built its own integration using Digital River’s API Toolkit, which allows Lenbook brands, including PSB Speakers, Bluesound and The Audio Factory, to power the back end functions of their sites with Digital River’s extensive experience in global commerce while Lenbrook Group maintains the customer experience shoppers have come to expect.
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“By opening up its powerful APIs, Digital River has allowed us to access their industry-leading merchant of record checkout solution while still having control over the look and feel of our sites and without having to reconstruct the shopper experience we’ve already built on WooCommerce,” said Kevin Walker, marketing operations lead at Lenbrook Group. “Digital River offered us the flexibility to integrate its solution how and when we wanted, which made this the obvious choice for us to best serve our customers.”
Until now, brands on the WooCommerce platform did not have access to Digital River’s decades of expertise handling the complete checkout functions of selling globally. While Lenbrook built its own integration, brands using the WooCommerce platform have an expedited option of accessing Digital River’s Global Seller Services through a new plugin available on the WordPress.org marketplace.
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“Companies looking to sell globally face enormous regulatory and localization hurdles. Digital River gives them an easy way to access the expertise needed to quickly and confidently enter new global markets without making significant upfront investments in time, costs and resources,” said Adam Coyle, CEO at Digital River. “Our goal is to eliminate the complexities that come with global ecommerce and provide flexibility for brands to use our solutions on the platform of their choice.”
Now, Digital River can offer WooCommerce customers one of the industry’s most powerful solutions to allow them to grow revenue, expand globally and create seamless buying experiences for consumers.
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