With a few clicks and new drag-and-drop features, increasing partner engagement and sharing program updates is easier than ever
Impartner, the world’s most complete, most highly rated, and most award-winning Partner Relationship Management (PRM) provider, has added new features to enhance partner communications. Impartner’s News on Demand solution makes sharing information and increasing partner engagement easier with seamless connection to PRM. Integrating News on Demand into a vendor’s partner portal is now as simple as one click. Leveraging Impartner’s News on Demand widget framework, users can simply display critical information to Impartner’s PX interface, so partners see the latest articles customized to their location, type, industries, certifications, roles, and preferences. The new features are available in customers’ applications immediately.
“Partner engagement and consumption is one of the most important KPIs within a partner program, and News on Demand provides many ways to drive those metrics,” said Gary Sabin, VP of Product at Impartner. “News on Demand allows partner content leaders to segment audiences and content in many ways so that partners receive information most relevant to them, therefore improving odds of consumption. As partners consume and engage more with a vendor, they become better positioned to increase revenue and or customer satisfaction as an extension of the vendor sales and support team.”
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News on Demand helps partner programs engage partners in more than the end-of-quarter promotion. With a click of a button, a company’s news is integrated into the portal and newsletters, segmented to partners’ needs, such as geography, industries, products, roles, and training and certifications. The system leverages customization and privacy. Partners can opt into or out of areas in which they are interested. With the ability to adhere to GDPR requirements, News on Demand ensures security and deliverability between vendors and partners no matter the location.
Widgets provide drag-and-drop functionality, so news items, promotions, training, and articles are promoted within the partner experience. That same content can be emailed and promoted to the same segments, engaging partners with the company. Partner news and newsletters can be created in a fraction of the time of sophisticated marketing automation tools and other partner relationship management systems. Impartner’s integration with Salesforce and other CRM systems enables easy coordination between the sales and partner channels.
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“The Impartner News on Demand application gives us a great competitive advantage because people want to buy from vendors that make their lives easier,” said Juniper Networks Worldwide Partner Communications Programs Manager, Roger Horine. “If we can be that much better at providing highly targeted useful information and put it in a very concise format, and easy to digest, then they’re more likely to choose Juniper solutions than some other vendor.”
“Impartner has solved this so completely with a system that’s easy to use that enables lots of people to contribute worldwide, develop and version content for specific geographies, and do all the targeting that anyone could possibly want,” Horine said.