IGEL, provider of the next-gen edge OS for cloud workspaces, announced the appointment of Balaji Subramanian as Senior Vice President of Channel Sales and Global Channel Chief. The award-winning and progressive channel sales leader joins IGEL from ServiceMax, where he served as Vice President, Global Alliances and Channel Sales.
Read More: UST Global Announces New Offerings As More IT Operations And Workloads Are Shifted To The Cloud
“Balaji brings to IGEL an impeccable track record for driving successful channel programs across a broad spectrum of partners ranging from Value Added Distributors to System Integrators to MSPs and solution providers,” said Brad Tompkins, Chief Sales Officer, IGEL. “His depth and breadth of experience in advocating for partners and sales teams, along with his ability to work cross-functionally with finance, marketing, product management and operations will help us to further enhance our partner success program. We are delighted to welcome Balaji to the IGEL team and look forward to working with him to drive even stronger alignment between our partner and go-to-market strategies.”
Subramanian comes to IGEL with more than 25 years of experience in the IT channel, and over the years has been responsible for driving successful channel programs for technology leaders Adobe, Cisco, Informatica and most recently, ServiceMax. As IGEL’s new Global Channel Chief, he will be focused on several key areas including ensuring IGEL has the right number of partners, as well as the right types of partners, with the right geographic reach and skillsets, who are also focused on customer success, renewals and recurring revenues. In addition, revamping the economics of the program to ensure partners are profitable in a predictable and consistent manner.
Read More: New Report: Spike In Consumer Tech Use During COVID Is Accelerating Tech Adoption
Subramanian will also be working to recruit new partners who are aligned with the Microsoft, Citrix, VMware and Amazon partner communities, while at the same time developing vertically-focused enablement programs across healthcare, financial services and education, to name a few. Additionally, he will work with the IGEL team to develop new training and mentoring programs designed to enable IGEL channel partners to attract and retain new customers, and increase their share of wallet with existing customer.
Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.