Footasylum Taps NewStore and Talon.One to Enable Omnichannel Shopping Experiences

The fashion streetwear and sportswear brand has embraced a MACH approach to drive innovation across its retail business 

NewStore, a modular, mobile-first omnichannel cloud platform for retail brands worldwide, announced that Footasylum has selected the company to power the omnichannel experience across its 60 stores in the U.K. This new partnership builds on Footasylum’s modern technology architecture, which also includes Talon.One, the leading promotion and loyalty automation solution. Together, NewStore and Talon.One will create a truly omnichannel experience for Footasylum’s customers.

“In order to keep up with the pace of innovation and grow our business, we need a technology architecture that is open, flexible, and scalable. But we cannot build it ourselves. We need commerce partners that align with our vision,” said Mike Wallwork, eCommerce Director, Footasylum. “That is why we are working with MACH-certified companies like NewStore and Talon.One. These innovative platforms and tools will help us achieve our goals and continue to provide the exceptional level of service our customers expect.”

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Established in 2005, Footasylum has made a name for itself as a leading fashion streetwear and sportswear retailer as well as a brand and trend incubator. The company prides itself on offering the latest and most exclusive products from brands like Nike, adidas, Jordan Brand, Under Armour, The North Face, Monterrain, Zavetti Canada, and Dripmade, which it sells through its ecommerce website and physical stores. By partnering with NewStore, Footasylum will further unify these channels, allowing its customers to more easily shop when, where, and how they want. Footasylum will also benefit from a direct integration between the NewStore platform and Talon.One’s loyalty & promotion engine, which will enable omnichannel buying journeys that drive brand engagement and customer retention.

“Footasylum’s decision to partner with NewStore is a testament to the changing direct-to-consumer retail landscape. As brands look to scale and provide seamless omnichannel experiences, legacy systems and monolithic architectures can no longer keep up,” said Stephan Schambach, Founder and CEO, NewStore. “At NewStore, we believe in the power of a composable technology stack rooted in true SaaS. Our partnership with Footasylum, along with our relationships with like-minded organizations, is a reflection of this vision.”

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The backbone of Footasylum’s technology stack is the shared mindset of its partners. NewStore and Talon.One are both members of the MACH Alliance, a group of independent companies dedicated to advocating for open, best-of-breed technology ecosystems. By committing to the MACH (Microservices-based, API-first, Cloud-native SaaS, and Headless) approach, both organizations are perfectly positioned to help brands like Footasylum propel current and future digital transformation initiatives.

“Running data-driven loyalty and promotion programs is often one of the most complex elements of a brand’s strategy, and Talon.One plays a key role in streamlining the process,” added Chris Mills, Chief Revenue Officer, Talon.One. “Footasylum’s investment in MACH-certified vendors — including our powerful loyalty and promotion engine — is key to creating engaging buying journeys that drive customer loyalty and retention.”

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EcommerceFootasylummobile-first omnichannel cloud platformmodern technology architectureNewsNewStoreomnichannel buying journeysomnichannel shopping experiencesPartnershipRetail BrandsTalon.One