Addition of Barilla marks the company’s fifth new CPG partnership in 2022
Fetch Rewards, America’s No. 1 consumer-rewards app, today announced a partnership with Barilla following a strong pilot program. Barilla chose to engage in a full program partnership with Fetch as a result of the platform’s ability to increase loyalty and frequency of purchases, enrich data sets, and support innovation of its premium brands.
Over the course of an eight-month pilot program, Barilla saw a 3.6% increase in household penetration amongst Fetch Rewards users, a 9.9% increase in spend per household and saw an overall 13.8% incremental sales lift.
“At Barilla, we are incredibly enthusiastic about the success we saw from the pilot program as it showed more Fetch users were able to try and enjoy our delicious products across our portfolio of pasta and sauce brands,” said Melissa Tendick, Vice President of Marketing, Barilla Americas. “We look forward to gaining valuable insights about our consumers and growing our brand loyalty through the Fetch Rewards platform.”
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Fetch’s partnerships with consumer-packaged goods (CPG) companies, retailers, and restaurants rewards users with every purchase they make. By submitting purchase receipts into the app, both physical receipts and receipts from online purchases, shoppers are awarded points based on what they purchase. Every receipt counts, and over time, users can redeem the points across hundreds of reward options such as gift cards, merchandise or donations to charity.
“Barilla was a perfect fit to add to our growing list of partnerships with the top CPG brands that consumers know and love,” said David Sommer, Chief Customer Officer of Fetch Rewards. “Through our work together, Barilla will form deeper relationships with their consumers and be able to enter a new generation of digital marketing to drive real, measurable results through purchasing decisions.”
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Fetch has amassed the largest coalition of brand partners ever to come together on one platform – and the momentum is growing. Already in 2022, Fetch has announced partnerships with Pernod Ricard, E. & J. Gallo Winery, Sargento and Kodiak following positive results from each respective pilot program. Existing partners like Unilever, Kimberly-Clark, PepsiCo are also choosing to renew with Fetch due to the platform’s ability to drive long-term results.
Fetch captures more than $100 billion in annual gross merchandise value, making the platform equivalent to the nation’s seventh-largest and fastest-growing retailer. This flow of data provides the backbone for a new generation of advertising tools that drive real, measurable purchasing decisions.