From Impressions to Revenue: Factors.ai and LinkedIn Bring Full-Funnel Visibility to B2B Marketers
Factors.ai, a B2B demand generation platform, announced its integration with LinkedIn’s Company Intelligence API and is officially a LinkedIn Marketing Partner for B2B Attribution & Analytics.
This new integration provides marketers with access to company-level LinkedIn insights, including organic and paid impressions, and engagement. Factors.ai then combines these company-level insights with other intent signals to create a unified view of the buyer journey, allowing marketers to measure the true impact of LinkedIn interactions and attribute influence on pipeline and revenue accurately.
This unified view helps marketers identify which LinkedIn touchpoints drive website visits, meetings, opportunities, and revenue, while providing insight into the early research and view-through engagement that traditional last-click reports overlook.
Marketers can build audiences based on both paid and organic LinkedIn engagement and sync them directly into Campaign Manager. Factors.ai’s customers get access to real-time updates, eliminating manual CSV uploads, and enabling intent-based targeting that aligns with active buyer behavior. Marketers can also set up intent-based alerts for their sales team, so they can act at the right time with fully automated, personalized outreach.
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Early results across LinkedIn customers show:
- Up to 3.6x more companies reached
- 4x higher engagement
- 75% more MQLs influenced
- 96% more SQLs influenced
- 43% lower CPA.
With this integration, LinkedIn surfaces the engagement signals that matter, while Factors.ai helps you act on those signals, enabling marketers to prove attribution, optimize spend, and accelerate sales outcomes.