FabFitFun, the leading lifestyle and e-commerce membership, has partnered with RangeMe, the industry standard product sourcing platform for consumer packaged goods (CPG) suppliers and retailers, to scale sourcing efforts with a focus around supplier diversity. The partnership will allow FabFitFun to add to its evolving list of partners with a focus on brands founded by diverse business owners.
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“Our mission at FabFitFun is to provide happiness and well-being to everyone, everywhere and in order to serve our growing membership, we are constantly looking for the most diverse set of brands and products that will surprise and delight women of all ages, backgrounds, and interests,” said Katie Rosen Kitchens, Co-founder and Editor-in-Chief, FabFitFun. “The diversity of our suppliers has been, and remains to be, of utmost importance to our team, our members and our community. By partnering with RangeMe we can scale our supplier diversity efforts in a more meaningful and efficient way than ever before.”
“We are extremely excited to partner with a leader in the CPG subscription space on an initiative that goes beyond simple product discovery and sourcing”
As one of the only membership services to serve the full lifestyle needs of today’s consumer, FabFitFun is a leader in providing consumers with the products they want and need and a shopping experience and community of women they can’t find anywhere else. Understanding what consumers want from their products and brands has been key to FabFitFun’s success. The new partnership with RangeMe will allow FabFitFun to increase the diversity of the suppliers they source for their on-point product selection catering to millions of consumers across the globe.
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“We are extremely excited to partner with a leader in the CPG subscription space on an initiative that goes beyond simple product discovery and sourcing,” says Nicky Jackson, CEO and Founder of RangeMe. “Helping retailers, and their buyers, find products that will keep their consumers excited and engaged is part of our core mission, and supplier diversity is the perfect initiative to provide just that.”
With more than 175,000 suppliers and over 750,000 products on the platform, RangeMe is a streamlined approach to digital product sourcing that offers retailers and buyers myriad opportunities to connect with suppliers across categories.
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