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SalesTech Star

Entytle announces integration with Microsoft Teams bringing collaboration to Installed Base sales & service workflows

By STS News Desk on December 9, 2022

Entytle’s latest offering is a new way for an OEM’s customer-facing teams to bring the “wisdom of the crowds” in the service of their customers

Entytle, Inc., provider of the only purpose-built Installed Base Platform (IBP) for Industrial OEMs, announces Microsoft Teams integration to enhance collaboration and productivity of customer-facing teams as they work to serve and sell to their existing customers and their Installed Base.

Entytle’s Installed Base Platform is deployed by dozens of OEMs and depended on by thousands of users. The Installed Base Platform leverages Entytle’s Data Quality Engine to bring together a single source of truth and then provides multiple applications, such as Entytle Insyghts (for Installed Base selling), Customer Loyalty Manager, IB HealthCheck, and others, to facilitate Installed Base workflows. These workflows are cross-functional, with many exchanges of information, insight, and data required for delivering the best customer experience. Today, these workflows are costly, not collaborative, slow, inefficient, and often lead to poor quality outcomes. Entytle’s Installed Base Platform helps to address these challenges, and with Microsoft Teams integration workflow, Entytle is taking collaboration to another level.

Read More: SalesTechStar Interview With Darpan Seth, CEO at Nextuple

For example, account managers need to share information with their teams; today, the process is convoluted, requiring many “cut and paste” steps and different email groups. With our Microsoft Teams integration, one click allows sharing of critical information across various functions and personas, making for a simpler, more collaborative, and agile process.

Service technicians need quick answers from product engineers when on site. Referencing a specific customer situation, and reviewing the same facts in a collaborative fashion makes issue resolution faster and better.

Product managers are constantly seeking feedback to improve customer outcomes. Today, the workflow required to get this feedback is slow and cumbersome. Sharing specific customer data and behavior information with sales and service people allows for quicker feedback loops.

With OEMs relying on multiple systems, having the ability to access information from multiple systems yields higher productivity and quicker response time. Entytle’s customers already have access to the high-quality Installed Base data and have been accessing it via the web application as well as the mobile app and open API. What’s next? Access to that data right within one of the most trusted and widely used communications and collaboration: Microsoft Teams.

Read More: Empowering Customers with Autonomous CX

“Considering that the majority of Entytle’s customers use Microsoft Teams, making their Installed Base data available inside their Microsoft Teams environment is an obvious next step. This integration makes it easier for different stakeholders, such as executives, sales and service, to become more productive and actionable – within the collaboration platform they are already working in throughout their day” – Rob Bradenham, Chief Growth Officer at Entytle.

Entytle’s latest offering is a new way to access, share and collaborate with the data and insights OEMs already use every day. Users can view the entire application within their Microsoft Teams instance or use the Entytle ChatBot to quickly find key details about an account, customer site, equipment, lead, or opportunity. Easily sharing this data and related insights with other team members allows for simpler collaboration and faster action.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

account managersagile processBase salescollaborationcustomer siteCustomersData Quality Engineemail groupsEntytleEntytle InsyghtsEquipmentfeedback loopsHealthCheckInsightsInstalled Base PlatformIntegrationLeadMicrosoft TeamsMicrosoft Teams IntegrationMobile AppNewsOEM's customer-facingOEMsproduct engineersRob BradenhamserviceService Workflowswisdom of the crowds
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