Denny’s Partners with Sparkfly and Olo to Launch Next-Generation Customer Engagement Ecosystem

Denny’s rolls out the customer engagement suite across all 1,600+ locations, offering new and existing customers personalized rewards and seamless experiences

Denny’s Corporation has forged a strategic partnership with Sparkfly, an award-winning retail technology solutions company, and Olo (NYSE: OLO), a leading open SaaS platform for restaurants, to launch a next-generation intelligent customer engagement ecosystem. Leveraging Sparkfly’s comprehensive Offer & Reward Management Platform and adding Olo’s Marketing and Guest Data Platform (GDP) modules, Denny’s will create and implement bespoke customer engagement initiatives to incentivize and retain loyal customers

In a notoriously competitive industry, this move positions Denny’s as a leader in customer-centric innovation, demonstrating the brand’s commitment to using data and technology to drive growth and loyalty. Leveraging intelligent, data-driven marketing technology, Denny’s will be able to utilize real-time insights to cultivate unique and engaging customer experiences. The new ecosystem will provide a frictionless and digital-first user experience, making it easier than ever for Denny’s customers to earn rewards and receive personalized offers.

“Personalized experiences are key to building and nurturing lasting relationships with our Denny’s guests,” said Luis Martinez, Denny’s Senior Director of Brand Intelligence and Customer Relationship Management. “For 70 years, we have forged meaningful connections with our customers that go beyond their restaurant visits. By teaming up with Sparkfly and Olo, we will continue to provide our guests with a rewarding experience that will keep them coming back for years to come.”

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Sparkfly and Olo’s full-featured customer engagement suite, including Loyalty, Offer Management, POS Middleware, Digital Wallet, CRM + Automations and Guest Data Platform, will enable Denny’s to offer personalized reward programs based on first-party insights and buying behaviors. These insights are critical to maximizing engagement and driving ROI.

“We are excited to leverage our partnership with Sparkfly to further support Denny’s rapid digital growth and journey toward a truly intelligent, guest-centric future,” said Diego Panama, Chief Revenue Officer at Olo. “By customizing their marketing initiatives and promotions to cater to each guest’s unique needs, tastes and behaviors, Denny’s will improve the impact of their campaigns, enhance guest engagement and drive company-wide performance. This partnership is a great example of the power of an open platform, allowing Denny’s to select Sparkfly as partner to integrate with its new and existing Olo solutions.”

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“In times of economic uncertainty, it is paramount that businesses prioritize customer loyalty and recognize it as a key growth driver,” said Catherine Tabor, Founder and CEO of Sparkfly. “By leveraging advanced technology to deliver personalized rewards and engagement programs, companies like Denny’s can deepen customer relationships and create more meaningful and lasting connections. A customer-first approach is essential for success in any market condition.”

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crmCRM + AutomationsCustomer Engagement Ecosystemcustomer-first approachDenny's Corporationdigital walletGuest Data Platformguest-centric futureintelligentLoyaltyNewsnext-generationoffer managementOloPOS MiddlewareROISparkfly