Cyxtera, a global leader in data center colocation and interconnection services, announced the launch of its revised Reseller Partner Program offering partners industry-leading incentives and flexibility with scalable access to multiple levels of benefits and support. The updated program with enhanced value for partners underscores Cyxtera’s commitment to leveraging its channel program as a core pillar of its go-to-market strategy.
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“Cyxtera’s revised Reseller Partner Program offers even more incentives and flexibility than before”
The Cyxtera Reseller Partner Program offers partners the opportunity to earn competitive reseller pricing that leads to higher margins and annual rebates based on partner tier level, as well as generate a profitable new revenue stream by integrating Cyxtera colocation, Enterprise Bare Metal and interconnection solutions into their core offerings. The program also enables partners to help their customers shorten their time to market, reduce their operating expenses, and connect to Cyxtera’s expansive ecosystem of networks and cloud on-ramp providers.
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“The structure of our updated Reseller Partner Program was designed at every level to provide our partners every resource they need to succeed, as well as a robust set of benefits that can help drive strong results for their businesses and Cyxtera,” said David Keasey, Executive Vice President of Sales for Cyxtera. “As we look at the future of our business, Cyxtera’s Channel Partner Program is an essential part of our continued global growth.”
The Cyxtera Reseller Program is structured around three different tiers – Platinum, Gold, Silver – with unique requirements and benefits. Partners are rewarded based on the level of investment made to drive opportunities for Cyxtera and delivering mutual revenue growth. To accelerate success, all Reseller Partners have access to deal registration, training, and marketing resources through the Cyxtera Partner Portal.
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