CyberGuard360, a channel-only cybersecurity firm has partnered with Zomentum, a sales acceleration platform to streamline the sales process and accelerate sales
Al Alper is someone who believes that “a rising tide raises all ships.” And he applies that philosophy as he looks for solutions where others see problems.
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A career path that led him from being a teacher to the owner of two IT and security related firms (Absolute Logic and CyberGuard360) has taught him the value of relationships, to see working relationship as accelerators to overcoming competitive roadblocks and barriers to entry, and to focus on building those relationships with a goal that everyone does better when they work together. And now he’s employing his strategy with other companies, some even competitors, to help his Partners (that’s what he calls his customers) grow and flourish.
It’s what led him to develop and launch the “CyberGuard360 Building Better Businesses Program.”
In his company CyberGuard360, which develops and markets a solution set of cybersecurity products and platforms to detect and mitigate threats from cyber-attacks, which are marketed to Managed Services and IT Services Providers, he observes that the MSP vendor space is siloed, overcrowded, and shouting over each other to sign up more MSPs; causing confusion for MSPs and leaving them unsure which ones to choose or where to start as they build their “stack.” “Think about it. MSPs want a toolset that is cost-effective, will protect them and their clients, and will help them grow and make more money.” He continued, “The problem is that the vendor community, my community, is focused on growing their business, oft times only considering the MSPs business after the fact.”
Noting that this approach hurts the broader community, he says, “I believe we (the MSP vendors) can considerably expand our business by helping the MSPs expand their businesses, and do so much faster than if we just focused on signing up the next MSP. It’s a win-win for everyone; the MSP and the vendors.”
This is what led Al to develop the “CyberGuard360 Building Better Businesses Program.” One of the overriding objectives of the program is to help MSPs grow their business, increasing revenue and profits as they do that. Lowering the volume from vendors promoting their wares, and partnering with vendors who collaborate with one another allows the MSP to focus on their business. More importantly, if our collaboration helps those MSPs grow their business then they do more business with us.”
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He continued, “After all, we, as vendors should want our MSP partners to grow and be more successful. We want them to close more business, make more money, increase their profitability. The more successful they become, the more successful we become. A rising tide raises all ships!”
One of the very first collaborations is with Zomentum, a sales acceleration platform built exclusively for the Channel. “We’ve launched this program to help our Partners grow. By definition that means more sales. What better way to generate more sales than with a Sales Acceleration Platform!”
“Kudos to CyberGuard360 in taking a holistic approach with its Building Better Businesses Program,” says Zomentum CEO Shruti Ghatge, “MSPs’ sustained growth requires solid solutions like CyberGuard360 and strong business fundamentals, including building a consistent sales process and pipeline.”
“We’re working with Zomentum because they have a sharp focus on helping MSPs grow and drive sales. More importantly,” Alper said “the Zomentum platform perfectly complements ours in their approach to helping the MSPs identify opportunities that other platforms either don’t see or ignore.”