All-Star Organizations Unite for Multi-Year Brand Engagement
With the baseball season ready to open, Coupa Software , a leader in Business Spend Management (BSM), announced a multi-year brand partnership that will showcase Coupa across the New York Yankees fan experience.
“Coupa and the New York Yankees each understand the formula for success: hard work, intelligent insights, and an unmatched community network. We’re thrilled to partner with the Yankees and – as a lifelong fan – I look forward to celebrating another successful season in the Bronx,” explained Rob Bernshteyn, Coupa CEO and Chairman.
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“We are excited to begin our relationship with Coupa and hope that Coupa’s Yankee Stadium signage and promotional activation will strengthen its brand globally,” said Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships.
Separate from its New York Yankees partnership, which will feature in-stadium engagement, Coupa also secured a partnership with the Yankees Radio Network to feature the brand during radio broadcasts.
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Through the Yankees Radio Partnership, a major highlight is the Coupa Maximum Value Play of the Game – a new feature on the Yankees Radio Network with John Sterling and Suzyn Waldman.
Coupa will announce the partnership with the Yankees during the company’s annual user conference Inspire ’22 North America. The Inspire theme is “United by the Power of Spend,” and takes place this week at The Cosmopolitan in Las Vegas, Nev.