Consensus, the leading Enterprise Demo Automation solution, announces that they have acquired ReachSuite, a full-funnel live Product Demo company. This acquisition creates a powerful offering for all revenue teams, enabling them to engage buyers throughout the entire deal lifecycle–from sales and marketing’s first touch to CS expansions and beyond. Consensus customers can now leverage a new Product Experience Platform to deliver on-demand video demos, interactive product tours, and live product simulations at scale.
“We share a similar and exciting vision with ReachSuite that the way to revenue success is through buyer enablement,” said Doug Johnson, Consensus CEO. “Adding ReachSuite’s innovative technology to our leading demo automation solution will deliver on our vision of transforming complex sales into easy, interactive buying experiences. Together, we will create the world’s first Product Experience Platform.”
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Because much of the buying process happens outside of formal sales calls, revenue leaders are always looking for ways their sales reps can engage buyers and measure stakeholder interest throughout the buying journey.
The combination of Consensus and ReachSuite will provide a new depth of buyer intent insights for every demo, meaning users will have an inside look at customer engagement that can inform conversations and help build relationships. This innovative and data driven strategy has a proven track record for improving close rates by 2X, reducing time to close by 30% and driving 50% larger deals.
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“Joining the Consensus family felt natural,” said Collin Smith, Founder and CEO of ReachSuite. “We felt so much alignment between our mission, our values, and our commitment to distributing the best technology to help both buyers and sellers have an effective and delightful experience.”
By combining forces, Consensus and ReachSuite will now make demo automation delivered via a Product Experience Platform a must-have for all go-to-market teams.