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SalesTech Star

Conquer Acquires Full Circle Insights to Launch the Leading Salesforce-native, Sales Communication and Engagement Platform

By STS News Desk on May 20, 2025

Conquer.io has acquired Full Circle Insights, creating the first unified, closed-loop sales engagement platform built entirely within Salesforce. This combination will empower revenue leaders to seamlessly connect marketing attribution and analytics with sales execution and engagement, providing unmatched visibility into the entire customer journey.

Conquer.io, the leading Salesforce-native Sales Engagement platform, announced the acquisition of Full Circle Insights, a pioneer in marketing attribution, funnel analytics, and account-based marketing (ABM).

This exclusive combination brings to market the first unified, closed-loop engagement platform built entirely within Salesforce, seamlessly connecting marketing attribution and analytics with sales execution and engagement.

“This acquisition is a game-changer for go-to-market teams. By combining Full Circle’s analytics with Conquer’s execution engine, revenue leaders can see, measure, and act on the entire customer journey, all without leaving Salesforce.” – Greg Moran, CEO of Conquer

Read More: SalesTechStar Interview with Hayden Stafford, President & Chief Revenue Officer at Seismic

“This acquisition is a game-changer for go-to-market teams,” said Greg Moran, CEO of Conquer. “By combining Full Circle’s deep analytics with Conquer’s execution engine, we’re delivering a single platform where revenue leaders can see, measure, and act on the entire customer journey, all without leaving Salesforce.”

With Full Circle’s powerful attribution and funnel intelligence capabilities, Conquer customers will now have unmatched visibility into pipeline performance, campaign ROI, and ABM effectiveness, alongside real-time tools for engagement, follow-up, and conversion.

Read More: How SalesTech is Reshaping Buyer-Seller Dynamics?

This acquisition underscores Conquer’s commitment to building the next-generation revenue platform; one that’s data-rich, execution-ready, and fully embedded in the Salesforce ecosystem.

Conquer is the leading enterprise-ready, Salesforce-native Sales Engagement platform. Conquer helps sales teams close more deals with less friction by unifying voice, email, SMS, and workflow automation directly in Salesforce.

Full Circle Insights provides B2B marketing attribution, funnel analytics, and ABM tools for Salesforce-powered companies. Their platform gives marketers the insights they need to connect campaigns to revenue and optimize performance across the funnel.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Account-Based Marketing (ABM)CEOConquerFull Circle Insightsfunnel analyticsGreg MoranMarketing AttributionNewsSalesforce-native Sales Engagement platform
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