Further strengthening its technology capabilities in the Asia Pacific region
Concentrix Corporation, a global technology and services leader, announced its acquisition of SAI Digital— an end-to-end digital commerce and customer experience (CX) technology solutions company— scaling its presence in Vietnam as a strategic hub to deliver innovation and intelligent experiences for global brands.
SAI Digital brings deep expertise in e-commerce and technology solutions—designing, building, and running platforms that scale. It has strategic partnerships with leading technology providers in digital commerce and CX, complemented by a proprietary AI solution suite to accelerate online businesses. The company has a strong presence in the Asia Pacific (APAC) region and an established delivery center in Vietnam that supports clients across Japan, Korea, Singapore and more.
By integrating SAI Digital into its APAC business, Concentrix is boosting its digital and AI capabilities across digital commerce and customer experience. The move deepens its regional expertise in technology, AI, and marketing, providing Concentrix clients with enhanced offerings and intelligent solutions to optimize e-commerce performance, elevate customer experiences, and fuel digital growth. Concentrix has seen strong growth in the APAC region and bringing SAI Digital on board is expected to accelerate that momentum even further.
Read More: SalesTechStar Interview with Tim Baynes, Founder and CEO at Compatio
“This acquisition isn’t just about adding new capabilities—it’s about creating more value for our clients.” said Chris Caldwell, President and CEO, Concentrix. “By expanding in Vietnam, we’re strengthening our ability to deliver world-class technology and end-to-end solutions at speed and scale across APAC. It positions us to help our clients innovate faster, run smarter, and power the intelligent experiences their customers expect.”
“This is an exciting chapter in the SAI Digital journey and together we will bring greater benefits to our clients, faster.” said Suhas Hiwale, CEO, SAI Digital. “Our vision has always been to empower brands to reshape the present, so they can confidently lead the future, and as our long-term partner, we knew that Concentrix was the right choice to accelerate that vision.”
Read More: The CX Playbook Is Broken — Agentic AI Is Quietly Rewriting It