Chorus Lauded by Frost & Sullivan for Reimagining CRM Systems for Sales Teams with Its AI-based Conversation Intelligence Platform

Based on its recent analysis of the North American conversation intelligence market, Frost & Sullivan recognizes with the 2021 North America Customer Value Leadership Award for supporting sales teams with its secure and compliant artificial intelligence platform. The platform empowers revenue teams by analyzing videos and phone calls, recording and transcribing conversations in real time, and delivering insights to existing and potential customers. The platform is purpose-built to include best-in-class onboarding features to help new representatives become quickly trained in successful selling techniques.

“Chorus offers immediate value across the enterprise, including sales, customer success, sales development, and frontline managers, as well as long-term solutions to promote employee skill growth,” said Kara Ruan, Growth Strategy & Implementation Consultant. “The platform builds on its value proposition of understanding the voice of customers, enabling sales teams to win more deals by identifying and correcting problem areas of the sales cycle.”

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Chorus seamlessly brings the voice-of-the-customer (VoC) to every system and decision, enabling enterprises to transform traditional practices into customer-centric operations. The technology analyzes calls to identify when and where representatives use specific sales methodologies so that enterprises can ensure adherence to guidelines. Further enhancing its solution, Chorus announced its Momentum feature suite that provides real-time account visibility into critical revenue-driving moments. This feature is a capability new to the competitive landscape of Conversation Intelligence. It assesses who was on the call, the key discussion points, and identifies actionable opportunities to drive more revenue in the platform and directly inside of the CRM.

Chorus’ new products are built on its existing features, such as its outcome-based analytics, enabling it to serve its customers further through micro-level and macro-level insights into factors that can increase revenue and productivity. An on-demand and interactive resource, Chorus’ platform helps users win deals and renewals through active engagement.

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“Chorus differentiates itself through advanced machine learning and models, as well as its approach to harnessing the VoC,” noted Samantha Fisher, Best Practices Research Analyst. “It emphasizes its customer-focus with additional features such as the Chorus Zoom App and the Momentum suite. Its continued innovation, wealth of knowledge, and customer commitment translate to strong long-term growth potential.”

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers, focusing on improving the return on the investment that customers make in its services or products. The award recognizes the company’s unique focus on augmenting its customers’ value beyond simply good customer service, leading to improved customer retention and customer base expansion.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.

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AIChorusConversation Intelligence PlatformCRM systemscustomer successFrost & SullivanNewsSales Development
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