Series of interactive experiences will extend the impact of SeeHer, Getty Images’ recent inclusivity guide built for today’s digital marketers
Ceros, an interactive SaaS design platform, announced an expanded partnership with Getty Images to promote the “Inclusive Visual Storytelling for Women” guide co-created by Getty Images and SeeHer, a division of Association of National Advertisers’ (ANA), a collective group of committed to creative advertising and content. The guide, which launched in May, was developed to educate marketers on how to use more inclusive imagery in their content. Ceros will join the two organizations to promote the guide through a series of creative, interactive landing pages.
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@Cerosdotcom partners with @GettyImages to promote the “Inclusive Visual Storytelling for Women” guide developed in conjunction with @SeeHer2020
A study conducted by ANA shows that, since the COVID-19 pandemic hit in mid-March, more than 90% of respondents have adjusted their creative marketing strategy and 89% plan to continue adjusting their strategy to be more empathetic to current and future events. This inclusive imagery showguide is a starting point for companies to do this successfully.
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“Consumers are becoming increasingly savvy when it comes to sensing authenticity in advertising, and at the same time, their expectations of brands have never been greater,” said Paige McCrensky, VP of Marketing at Getty Images. “We understand that visuals can help create powerful change, and also that brands have an incredible opportunity when it comes to their visual storytelling efforts, in terms of building consumer trust and the kind of loyalty that will help their brand succeed for years to come. These guidelines can help convince and entice marketers to make more inclusive visual choices every chance they get.”
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