Integration gives marketers a holistic view of lead attribution, inclusive of Typeform submissions
CallRail, the AI-powered lead and conversational intelligence platform, announced an integration with Typeform, the intuitive form-builder and conversational data collection platform. With this integration, mutual customers have the ability to bring together form creation in Typeform with their CallRail attribution tracking, resulting in more data-driven campaign decisions and better business outcomes.
“For many businesses, lead forms are the lifeblood to acquire new customers”
Without a single view of attribution across all calls, texts, chats and form fills, marketers lack visibility into what campaigns, keywords, and sources are most effective and efficient. This hampers their ability to calculate the true cost of a lead, follow up on form submissions quickly, or effectively optimize marketing investment. This integration provides CallRail Form Tracking customers the ability to seamlessly unlock attribution and lead intelligence from Typeform form submissions into their aggregate CallRail dashboards and quickly respond. Quick responses increase conversion, as studies indicate that 78% of customers buy from the company that responds to their inquiry first. Further, as with all CallRail integrations, it can be installed with just a few clicks.
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“For many businesses, lead forms are the lifeblood to acquire new customers,” said Ryan Johnson, Chief Product Officer at CallRail. “Typeform is a favorite tool of small business leaders, and we’re thrilled to equip them with the ability to combine the power of Typeform with CallRail. This integration will give mutual customers unprecedented insights into where their best leads come from, along with insights into the conversations generated from those leads assimilated across all communication channels.”
With the power of Typeform and CallRail, marketers will be able to:
- Discover and act on what drives leads. This integration allows marketers to attribute Typeform form fills on a company’s website directly to marketing efforts, just as CallRail attributes other customer communication channels. By consolidating Typeform leads with inbound calls and texts already in CallRail, marketers can optimize spending and focus on the strategies that deliver results while identifying the campaigns and channels that are working—and not working.
- Automate responses and win more business. By integrating CallRail and Typeform, mutual customers can take advantage of CallRail’s automated call or text response capabilities. Any Typeform form submission can trigger a response so that highly engaged prospects are followed up with promptly and efficiently.
- Send attribution for form fills anywhere. Layering on attribution data before passing it to ad platforms and CRMs gives marketers a holistic view of campaign performance across channels. The integration shows the complete journey of leads, identifies which interactions drive conversions, and optimizes ads and sales follow-up to drive revenue results.
“We’re thrilled to connect our best-in-class form building with CallRail’s lead attribution and intelligence capabilities,” said Aleks Bass, Chief Product Officer at Typeform. “This integration gives marketers the tools they need to drive better results from their forms and campaigns. It’s a massive win for our joint customers.”