Comprehensive cloud ERP solution purpose-built for agricultural and construction machinery industry
Aptean Inc., a global front-runner of AI-driven ERP solutions, is pleased to announce the acquisition of TRASER Software GmbH (“TRASER”), a leading provider of dealer management system solutions for the heavy equipment, agricultural and construction machinery vertical in the DACH market headquartered in Kiel, Germany.
The acquisition of TRASER further increases Aptean’s DACH footprint while also bolstering the capabilities of Aptean’s dealer management offerings purpose-built for the agricultural and construction machinery sector.
Founded in 2014, TRASER provides a mission-critical dealer management solution designed to manage complex, diverse, and fast-moving challenges across the agricultural and construction machinery sector. TRASER provides a fully integrated ERP solution that connects all trade, service and rental processes and ensures clear structures, precise communication, and optimized processes, which give total control over the machinery trading / rental lifecycle.
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The talented team at TRASER possesses deep industry expertise across one of Aptean’s key verticals: the dealer management system for the agricultural and construction machinery vertical.
“TRASER has a proven track record with over a decade of experience delivering mission-critical Business Central dealer management solutions across the DACH market,” said TVN Reddy, CEO of Aptean. “TRASER’s product suite delivers state of the art software solutions specifically designed to manage complex needs of the machinery industry and is backed by a team of seasoned industry experts. TRASER will be an important driver of our strategy to scale our dealer management capabilities to new and existing customers. We are thrilled to welcome the TRASER team and customers to Aptean.”
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“We are delighted to join a global organization like Aptean, where together we can continue to develop and deliver innovative solutions to the dealer management and rental vertical. The combination of our businesses offers an exciting opportunity for TRASER’s future growth given our shared commitment to innovation and customer satisfaction. Being part of Aptean presents our customers and our team with exciting opportunities for growth and development and we can’t wait to get started,” said Hauke Lamb, Co-CEO of TRASER.