Appliqate Inc., announced a comprehensive acquisition strategy as part of its ongoing expansion. This move will elevate the company in the rapidly evolving industry and align the business with growth strategies that optimize its core values to accelerate a new business model.
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Appliqate’s core business operations and portfolios, including ELEV8, Doclock and GPS Cash, are under the management of Founder and CEO Una Taylor. The company’s current portfolio includes a global platform for livestream, on-demand audio, video, and podcast content which puts Appliqate in an industry leading position. Speaking on Appliqate’s immediate plans for the future Taylor said, “Maintaining momentum in our existing portfolios, coupled with identifying acquisition targets is our immediate focus. This includes accelerating innovation, driving long-term growth, and developing new business models to shape the future of our company.”
Under Taylor’s leadership and the company’s Advisory Board, a new strategy has been developed for Appliqate to execute and expand faster in rapidly growing market segments. Appliqate will focus on its recent and future acquisitions to streamline operations, improve company-wide efficiency and allocate resources that support profitable growth.
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The global live event and event technology sector is over a $1 trillion market. Pre-pandemic, the event industry was at an all-time high, but due to lockdowns in every geographical region, the industry was forced to lean into new models, including virtual and hybrid business models. Innovative technology applications enabled the largest B2B events, consumer events, music, sporting, and other events to continue throughout COVID-19. Demand for hybrid and virtual events swelled, resulting in over $700mm being invested in event technology companies. The market dynamics and future growth outlook represents a massive opportunity for Appliqate to scale revenue and deliver profitable growth through acquisition.
The acquisition strategy creates a platform to leverage economies of scale, capitalize on tangential segments of the market and take advantage of a public vehicle in an industry where few exist.