The partnership will soon extend the scale and reach of broadcast radio to Amazon DSP
Amazon Ads and iHeartMedia announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon DSP access to iHeart’s vast streaming audio portfolio. The expanded partnership brings Amazon’s trillions of shopping, streaming, and browsing signals together with iHeart’s millions of listeners across streaming audio for meaningful reach at scale. Advertisers using Amazon DSP can now extend their omnichannel campaigns across iHeart’s diverse portfolio of streaming audio to connect with listeners across devices like smartphones, smart speakers, tablets, gaming consoles, and more. The new integration of iHeartMedia’s streaming music and live streaming radio is available now on Amazon DSP. Access to iHeartPodcasts and the unmatched scale and reach of its broadcast radio stations will follow in 2026.
“Our partnership with iHeart allows Amazon DSP customers to reach relevant audio audiences with simplified campaign management and unique measurement capabilities,” said Meredith Goldman, Director, Amazon DSP, Amazon Ads. “Integrations like this enable advertisers to build more comprehensive omnichannel strategies that connect brands with consumers throughout their journey across media.”
This expanded partnership builds on a long history of innovation and collaboration between iHeartMedia and Amazon Ads. Over the past decade, the two companies have developed advertising innovation spanning smart devices, mobile apps, and voice technology. With announcement, that relationship expands into programmatic audio, bringing iHeart’s addressable and broad audience reach to marketers and ad buyers.
“Making iHeart’s premium audio inventory available through Amazon DSP, unlocks scale with deep listener engagement and proven performance,” said Lisa Coffey, Chief Business Officer, iHeartMedia. “And with accessibility to Broadcast Radio inventory soon to follow, this partnership is another step in making broadcast radio behave like digital media; addressable, measurable, and available programmatically, so marketers of all sizes can buy with greater ease and consistency.”
Amazon DSP is an omnichannel media solution that simplifies the ad buying experience to drive meaningful moments between brands and consumers. Powered by trillions of first-party insights and advanced clean-room technology, it offers precise addressability across devices and is the best place to buy all streaming TV across the open internet. With AI embedded throughout from audience targeting to creative optimization, it delivers relevant, high-impact ads while streamlining campaign planning, buying, and measurement.