Amaze’s next-generation e-commerce platform to power The Food Channel into a global food and beverage creator ecosystem
Amaze Holdings, a global leader in creator-powered commerce, announced it has signed a letter of intent to acquire all of the assets of The Food Channel, a prominent digital platform dedicated to culinary content and inspiration. The companies expect to complete a definitive asset purchase agreement within the coming weeks, at which time The Food Channel will become a wholly owned subsidiary of Amaze Holdings, Inc.
The acquisition will allow Amaze to combine its own network of food creators with The Food Channel’s assets to power a next-generation social commerce and entertainment platform. Amaze will provide The Food Channel’s roster of content creators with access to its full suite of e-commerce and merchandising solutions, helping them grow their fan bases and build sustainable businesses.
“Working with The Food Channel allows us to reach a new subset of creators in a market that has quickly become one of the most popular on social media,” said Aaron Day, Chairman and CEO of Amaze Holdings, Inc. “As we continue to solidify our position as the leading e-commerce solution for creators, we’re excited to welcome an established group of culinary creators to the platform and elevate their content for both new and returning audiences.”
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Once the acquisition is complete, Amaze and The Food Channel team will roll out a refreshed fan experience along with new social media and commerce tools that will power The Food Channel’s growth and enable global distribution. This evolution will also bring a new form of entertainment to millions of people passionate about food & beverage experience and preparation.
Founded as a print publication in 1989, The Food Channel transitioned online in 1993 and later joined the USA Today network in 2017 to expand its reach. With over three decades of culinary leadership, The Food Channel has continuously adapted to new mediums and platforms, making it easy for food enthusiasts to indulge in their passion and explore the many ways food intersects with life.
“As the value of the creator economy grows, Amaze is the trusted partner to ensure each of our creators have solutions that help scale their unique businesses,” said Greg O’Connor, Managing Partner of The Food Channel. “We are committed to embracing the creator economy, and Amaze is a clear leader in putting creators first.”
Bob Noble, Founder of The Food Channel, added, “We spent years building the site through innumerable changes – integrating it with social media, added video, and creating a respected site for food trends and insights. We look forward to seeing The Food Channel further evolve into a place for our content creators to have a true channel to their audience.”
Amaze simplified the process for creators to design, sell, and produce merchandise with its integrated suite of solutions.