96% of People Have Seen Ads That Reference Their Location, Indicating the Prevalence of Location-Specific Advertising Read more
TiVo Integrates Demographic Attributes, Ad Airings, and Mobile Devices into TV Viewership Data Product, Helping Connect the Media and Advertising Industries to Viewers Read more
SRAX Joins Big Tech Leaders and Interactive Advertising Bureau for Consumer Data Privacy and Compensation in 2019 Read more
Leading Media Companies, Smart TV Maker VIZIO Come Together for “Project OAR” – a Consortium Dedicated to Establishing an Addressable Advertising Standard Read more