TiVo Integrates Demographic Attributes, Ad Airings, and Mobile Devices into TV Viewership Data Product, Helping Connect the Media and Advertising Industries to Viewers Read more
Three Quarters of Retailers Believe Their Model Needs to Change for Them to Remain Relevant Read more
Alphonso and PlaceIQ Enable Best-Of-Breed Location-Enabled TV Planning, Measurement, and Attribution Read more
Just 17% of Online Shoppers Make Frequent Purchases via Voice While 63% Are Compelled to Click from Social Read more