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Social Media Sentiment Analysis: Analyzing Customer Perceptions to Develop New Products & Optimize Marketing Strategies

Salesforce Names Bret Taylor President and Chief Operating Officer

Lytics Announces Seamless Integration with Google Marketing Platform to Optimize Marketing Spend

Growth Marketing Platform Iterable Raises $60 Million; Focuses on Modern Growth Stack

Socialbakers’ Online Marketing Report Covers Trends in Instagram and Facebook

Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

Expert Marketing Advisors Achieves Accelerated Momentum Led by Double-Digit Growth

ZoomInfo Launches ‘Workflows’ to Automate Outbound Sales and Marketing Processes

Steampunk Partners with MuleSoft, Continues Alignment with Salesforce Public Sector

SMS Marketing Firm Postscript Raises $4.5 Million Funds