AdColony Announces Onboarding of Media Veteran Matt Barash and New Additions to Executive Leadership Team — Camila Franklin as VP of Programmatic and Tom Simpson as VP of Brand and Exchange, APAC Read more
Tru Optik Announces Agreement with Oracle Data Cloud to Make Oracle Audience Data Available to OTT/CTV Advertisers Read more
Metadata.io Experiences Dramatic Growth, Launches Latest AI-powered Account-based Advertising Platform to Optimize and Scale Campaigns in Ways That are Humanly Impossible Read more
Research from Appreciate’s Holiday UA campaigns: For Best Conversion in E-commerce, Use More Creative, Native ads and a long list of Publishers Read more
Demandbase Announces Collaboration with Marketo to Enhance Account-Based Marketing Campaigns Customers able to combine individual and account level data for cross-channel campaigns Read more