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Yotpo Powers Marketing Teams to Accelerate Sales Using AI-Based User-Generated Content

LookBookHQ Introduces Personalized Content Experiences and Powerful Analytics for Account-Based Marketing

NetLine Adds Account-Based Marketing to Its Self-Service Content Syndication Portal

Breaking Down Silos: Merging Marketing and Sales for Better Lead Nurturing

Pattern Unveils Content Brief by Pattern PXM—A Content Strategy AI Engine That Accelerates Conversion on Marketplaces

Types of B2B content and when to use them in your buyer’s journey

Forrester’s B2B Marketing & Sales Predictions 2025: More Than Half Of Large B2B Purchases Will Be Processed Through Digital Self-Serve Channels

The Role of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) in Sales Funnel Metrics

Quiq Welcomes CX Veterans Mike Zinne as First Chief Experience Officer and Cristina Bravo Olmo as SVP of Marketing

AI-Powered Lead Qualification: the Transition from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs)