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IRI to Discuss Innovative Marketing Measurement Strategies During ARF AUDIENCExSCIENCE Conference

Viju Varma Joins CellPoint Mobile as Chief Product Officer

Accenture Helps Organizations Reinvent Business Functions by Integrating the Accenture Intelligent Enterprise Platform with SAP® Leonardo

TIBCO Software Acquires Integration Platform-as-a-Service Leader Scribe Software

Pegasystems Honors Partners at PegaWorld 2018 for Driving Client Success, Accelerating Growth, and Providing Thought Leadership

Sailthru Ranks Among Top Email Marketing Software for B2B

SocialChorus Gets $12.5 Million Funding to Bolster Workforce Communications Technology

How to Measure Sales Fitness

Makro Cash & Carry CZ Deploys Zilliant Sales IQ™ to Expand Customer Lifetime Value

How Will GDPR Change the Stakes of “Opt-Out”