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IRI to Discuss Innovative Marketing Measurement Strategies During ARF AUDIENCExSCIENCE Conference

MediaAlpha Unveils Open Bidding for Publishers Selling Performance Marketing

Springbot Publishes Marketing Maturity Model and Quiz for eCommerce Stores

Sigma Systems Appoints Vice President of Channels and Partners

FISION Granted Second U.S. Patent for Cloud-Based Marketing Technology

Kroger Precision Marketing Launches Boosted Products in Search

Sailthru Ranks Among Top Email Marketing Software for B2B

Sales-Marketing Partnership Critical to Drive Revenue Growth for Businesses

Persado’s AI Platform Powers Increased Customer Engagement for Caesars Entertainment on Salesforce Marketing Cloud

The Growing Role of Salesforce in the Marketing Attribution Ecosystem