Leading Media Companies, Smart TV Maker VIZIO Come Together for “Project OAR” – a Consortium Dedicated to Establishing an Addressable Advertising Standard Read more
Orb Intelligence and LiveRamp Partnership Unlocks International B2B Data-Driven Advertising Opportunities Read more
MadHive Launches New Technology Suite to Address Fraud, Usher in New Era of Accountability in Advertising Read more
TabMo Activates Digital out of Home, Connected TV and Audio on Its Mobile Advertising Platform, Hawk Read more
True Influence Launches DisplayBase, a Comprehensive Digital Media Advertising Solution that Allows Omni-Channel Planning, Execution and Reporting Read more
Smart TV Addressability Expands with Nielsen’s New Advanced Video Advertising Group, Acquisition of Sorenson Media Read more