Alight Analytics’ New Media Mix and Attribution Modeling Tools Put Critical Insights Directly in Marketers’ Hands Read more
Ad.net Launches ‘Incremental Social’ Performance Marketing Solution to Expand Its Advertising Marketplace into Social Media Read more
Mediavine Launches Trellis, a WordPress Framework Geared Toward Programmatic Advertising Excellence Read more
MediaMath Integrates Merkle’s Merkury ID to Scale Cookieless Identity Management, Activation, and Attribution Read more