Jivox Launches IQiD: A First-Party Deterministic Identity Graph Offering for Personalizing Dynamic Creative Without Third-Party Cookies Read more
Merkle’s Customer Engagement Report Finds 86% of Marketers Have Defined Budgets for Personalization, Gap Remains for Optimal Data Usage Read more
MediaMath and LiveRamp Announce Partnership; SOURCE by MediaMath to Integrate LiveRamp IdentityLink Read more
Simpli.fi Enables Addressable Programmatic Advertising for 126 Million US Households Based on over 500 Demographic Variables Read more