Tru Optik and SpringServe Enter Agreement to Enhance Audience-Based Targeting within SpringServe’s Connected TV Management Platform Read more
Alight Analytics’ New Media Mix and Attribution Modeling Tools Put Critical Insights Directly in Marketers’ Hands Read more
Numerator Launches 2020 Holiday Tracker, Monitoring Shopping Behavior, Gift Sales, Ads, Promotions Read more
MediaMath Integrates Merkle’s Merkury ID to Scale Cookieless Identity Management, Activation, and Attribution Read more