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How to Champion B2B Social Selling and Deliver ROI

Data Attribution: A Key to Successful ABM Execution

Metadata Secures Second Patent for B2B Lead Generation Technology

Madison Logic ActivateABM Leverages Intent Data for Comprehensive Full-Funnel Integration with CRM

TechTarget and DiscoverOrg Announce Partnership to Accelerate ABM Success

DiscoverOrg Acquires RainKing; Adds Firepower to B2B Marketing and Sales with Predictive Intelligence

KickFire’s Account Watchlist Aims to Optimize ABM Strategies

Adobe Advertising Cloud TV Brings First-Party Audience Data to Programmatic TV

Hootsuite Unveils ‘Amplify for Selling’ to Nurture Sales Pipeline using Social Insights

Oracle MME Proves Customer Experience is the Holy Grail of Marketing Success