Neustar Launches Second-Party Data Marketplace Powered by Fabrick™ to Improve Targeting and Measurement Across Addressable Media Channels Read more
TransUnion Accelerates Strategic Focus on Identity-Enabled Marketing Solutions with Agreement to Acquire Tru Optik Read more
Comscore and LiveRamp Unveil Next Generation of Outcome-Based Measurement with Launch of Enhanced Data Plus Math Offering Read more
Accretive Media Unveils Industry’s First Advertising Solution that Extends the Power of Out-of-Home into the Living Room Read more