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Smart TV Addressability Expands with Nielsen’s New Advanced Video Advertising Group, Acquisition of Sorenson Media

Using Personalization to Grow Sales

PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment

New Research Finds Advertising in Email an Effective Tactic for Reaching Every Generation

TIBCO Announces Enhanced Mashery API Management Solution with Cloud-Native Design

Oracle Exposes “DrainerBot” Mobile Ad Fraud Operation

Bertelsmann and Saham’s Customer Experience Business, “Majorel”, Launched; Bold Statement of Intent on Future Growth

Beeswax Becomes the First Programmatic Buying Solution to Integrate with Operative

Tracy Pallas, VP of Worldwide Channel Sales of Agari, Recognized as 2019 CRN Channel Chief

StreamElements Raises $11.3 Million Series A to Expand Live Video Creation Platform for Global Content Creators and Brands