Optimizing Ad Journeys Based On Consumer Sentiment Could Save Millions Finds New Study From ViralGains, MAGNA and IPG Media Lab Read more
ON24 Launches ON24 Target, Enabling Marketers to Create and Deliver Personalized Experiences Read more
Creative Focus from Civis Analytics Allows Marketers to Identify Persuasion Effects of Messaging and Creative During the Planning Phase Read more
The Customer Experience Just Got Smarter with New Verizon Artificial Intelligence-Based Tools Read more