Interactive session to focus on customer journey trends and how companies can take advantage through frictionless commerce
Pivotree Inc., a leading provider of frictionless commerce solutions, invites business and IT leaders to attend an exclusive live webinar, Successfully Navigating the Next 5 Years of Commerce, hosted by Mike Leibovitz, Vice President, Product Management, Pivotree and featuring guest speakers Brendan Witcher, Vice President and Principal Analyst at Forrester Research and co-sponsor Syndigo, a leading SaaS product information and syndication company.
Citing customer successes and real-world advice, the webinar will help attendees learn more about evolving consumer and commerce trends and what it means for them. It will also provide insights on how companies can structure their investments around the “Find, Buy, Get” customer journey and stay ahead of the digital commerce curve.
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While online sales remain strong, companies continue to face significant upheaval. Forrester recently found that 40% of U.S. online shoppers report enjoying in-store shopping less now than before the pandemic, and one-third say they have no burning need to return to in-store shopping after the pandemic has passed. Gen Z shoppers are more open to in-store – but are looking for very different experiences than other demographic cohorts. In the face of these trends, Forrester has also found that brands are looking to achieve significant advances in customer experience.
“Digital commerce has exploded in the past 18 months and the impact of the pandemic is far from over. The next five years promises to bring with them significant change and opportunities. To succeed, organizations need to put the right strategies in place today to anticipate shifting customer expectations and realize the full potential of frictionless commerce. This webinar will show attendees what they need to consider as they tailor their approach,” said Mike Leibovitz, Vice President, Product Management, Pivotree.
“Companies that succeeded over the past 18 months have one thing in common: the ability to quickly collect data and share those valuable insights across the organization. Understanding how customers engage with a brand online informs everything from in-store design to the content that shortens the path to purchase. Those who attend this webinar will leave with a clear understanding of how to sharpen their digital data strategy and capitalize on rapidly evolving market trends,” said Christophe Marcant, Head of Global Consulting, Syndigo.
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The webinar will also provide insights on:
- How customer expectations have changed since 2020 and what that means for retailers
- What factors encourage customer loyalty in today’s volatile commerce landscape
- Which strategies have helped companies leap past the competition during the pandemic
- The investments retailers are making in path-to-purchase experiences, and how these have helped move the needle
To attend or learn more:
- What: Successfully Navigating the Next 5 Years of Commerce, hosted by Mike Leibovitz, Vice President, Product Management, Pivotree and featuring guest speakers Brendan Witcher, Vice President and Principal Analyst at Forrester Research and Christophe Marcant, Head of Global Consulting, Syndigo.
- When: September 23rd at 1:00 p.m. EST
- Where: Learn more and register here.
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