Debuts Custom-Centric Offering to Foster Flexibility for Marketers’ Virtual Programs
BrightTALK, the B2B marketing platform for content marketing and demand generation, today debuted its enhanced Virtual Event+ offering, its latest initiative to empower marketers and brands with digital-first tools to engage, educate and convert their target audiences. With 12 years of hosting virtual events at speed and scale, BrightTALK is positioned to ensure the success of premium events. In addition, BrightTALK will continue to fuel clients’ demand generation strategies by sponsoring events from its robust calendar of community summits across 10 industries, including Marketing, IT, Finance, HR, Cloud Security, and Healthcare.
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“As more and more marketers turn to virtual events to engage audiences and drive demand in an increasingly volatile environment, the need for a reliable, premium and custom-centric solution is paramount”
Unlike one-size-fits-all event platforms, BrightTALK delivers an ecosystem of audience engagement, ecommerce and support teams. This helps businesses customize virtual events to specific brand requirements, audience networking and engagement, while partnering on a successful outcome for all.
“As more and more marketers turn to virtual events to engage audiences and drive demand in an increasingly volatile environment, the need for a reliable, premium and custom-centric solution is paramount,” said David Pitta, Chief Marketing Officer at BrightTALK. “With our technology and team of experts at the ready, our platform gives marketers the flexibility to host a variety of virtual programs to ensure success—whether that goal is brand building, demand generation, customer engagement, or revenue generating.”
In this time of uncertainty, BrightTALK has helped businesses maximize engagement with their prospects and customers in a virtual environment. Over the course of 2020, BrightTALK has supported hundreds of successful virtual events for clients who rely on speed, scale and reliability to execute flawless virtual events.
“As we track towards 2021, BrightTALK is excited to take our platform to the next level,” said Simon Lees, Chief Business Officer at BrightTALK. “Our team of engineers, content experts and event managers have pushed the boundaries of innovation when it comes to virtual events. We’ve evolved every aspect of our technology to best support our clients’ needs, with a special focus on content formats, networking, engagement data and special features like sponsor management and paywall functionality. Helping marketers create scalable and meaningful events is part of our DNA.”
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BrightTALK offers bespoke virtual events that suit any budget or purpose.
The Virtual Events platform is a turnkey solution for driving audiences and hosting, managing and producing events that are quick and easy to deploy. Built for customers with limited resources, the platform helps to improve and scale customer acquisition, while supporting audience retention and growth. It can manage single or multi-day virtual events with multi-tracks, with sessions that feature rich formats and interactivity, to create events the customer envisions. The platform gives brands the opportunity to leverage co-brand templates that increase their exposure to audiences and showcase their sponsors and partners.
The Virtual Events+ platform is jam-packed with extras, including elevated attendee engagement centers, e-commerce set-up with order management and event production. Engagement centers bring next-level attendee connectivity to the virtual event, providing networking, knowledge sharing and one-to-one interactions with specially designed forums and audience profiles. The platform secures data and analytics on attendee engagement and behavior to support the brand’s SEO, SEM and social engagement needs.
Brands can ramp up the audience experience with a white-label event microsite and branded domain. This also includes custom event navigation, agendas, tracks, sessions, speaker management and sponsor pages tailored for a streamlined experience. The attendee experience is enhanced with one-click registration and additional content pages that provide information on event sponsors or partners.
Community Summits
BrightTALK is the leader in online virtual events since 2008, hosting tens of thousands of Community Summit events. These informative and inspirational industry-focused virtual conferences allow sponsors to secure brand awareness, gain recognition as a thought leader and boost access to ideal audiences.
These one or multi-day events focus on the hottest trends and topics within a specific industry, featuring content specially curated by BrightTALK’s team of in-house editorial professionals. This dynamic format features top thought leaders speaking to their area of expertise, panels with leading industry executives, networking opportunities and keynote sessions.
In 2021, BrightTALK will run 60+ Community Summits on a range of industry topics. With the prospect of in-person events likely off the table for many months, many marketers will continue to turn to virtual events to drive demand and hit their goals. Community Summit sponsorship offers opportunities to marketers looking to generate highly engaged leads from these events.
“As leaders in the B2B online and virtual event industry for over a decade, we are committed to innovating and evolving to meet the needs of marketers as they look to engage with customers and prospects in an increasingly competitive and noisy landscape,” said Pitta.