DocSend, a secure document sharing platform, released data that showed venture capital investor interest and engagement in startup pitch decks was up 16 percent in April, after plunging in the month of March. Through its platform, DocSend is continually measuring the quality and engagement of venture capital investors that are reviewing pitch decks from startups around the world.
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The Pitch Deck Interest Metrics are part of the DocSend Startup Index and measure activity via three key indicators of investor engagement. The insights help startup founders better understand fundraising conditions, especially in the volatile COVID-19 landscape. The Index anonymizes, aggregates and compiles metrics in real-time and reports on changes via interactive charts on a weekly basis, focusing on three core metrics:
- Pitch Deck Interest – the average number of pitch deck interactions for each founder happening on the DocSend platform, which can serve as a proxy for demand.
- Time Spent – the average time spent per pitch deck by potential investors.
- Founder Links Created – the average number of pitch deck links each founder is creating on the DocSend platform, which can serve as a proxy for supply.
DocSend is the leading secure document sharing platform for startup founders to send their pitch decks and other due diligence documents to new and current investors. In 2019 alone, 10,000 startups signed up to use DocSend to raise capital. Every week the DocSend Startup Index measures the interactions between tens of thousands of startups and investors.
The real-time metrics collected on the platform are both objective and completely confidential. DocSend views the data from a macro-level to help startups better understand the investment landscape.
“Securing funding is one of the hardest things a startup will do, even in the best of times. So founders need any insight they can get to fine-tune their fundraising approach. The good news is that investors are still actively reviewing pitch decks,” said Russ Heddleston, DocSend Co-founder and CEO. “We’re entering a time of heightened capital discipline across the board, so we wanted to share our company’s data to give founders a better understanding of what’s going on in the heads of investors and increase their odds of closing deals.”
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