New guidebook offers a comprehensive overview of Partner Onboarding and provides readers with step-by-step guidance to partner onboarding using channel marketing management software
ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions encompassing partner relationship management (PRM) and through-channel marketing automation, announced that its latest guidebook, the Partner Onboarding Best Practices Guide, is now available as a complimentary downloadable eBook. The guidebook is aimed at individuals and organizations interested in bringing a structured approach to developing a partner onboarding program that targets and enables high-potential partners quickly, keeps them engaged and helps them succeed over the long term.
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The Partner Onboarding Best Practices Guide has two main parts.
- Part I provides an overview of partner onboarding, with an emphasis on streamlining and automating complex processes using purpose-built channel marketing management software. Topics include onboarding affiliate partners, overcoming challenges with the use of a partner relationship management tool and evaluating onboarding software. Several chapters offer step-by-step guidance in aligning onboarding practices with business strategy and partner types.
- Part II of the guidebook is a detailed look at Unified Channel Management (UCM), a rigorously integrated approach to channel automation that helps organizations align channel policies, channel people, business process automation and channel partners to build a high-performing global channel. Part II begins with a definition of UCM, provides an overview of core and expanded modules for channel marketing automation, and describes in detail platforms for affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM).
“Partner ecosystems are now at the center of business strategy for successful enterprises, and those companies understand that a carefully designed partner onboarding program is an essential part of building a robust channel at scale,” said Sugata Sanyal, CEO and founder of ZINFI Technologies. “ZINFI’s new Partner Onboarding Best Practices Guide provides a valuable overview of the entire onboarding process, and provides concrete advice for organizations using channel automation to effectively recruit, register, train, enable and reward partners of all types in a hyper-personalized way. The guidebook will help all kinds of organizations understand the strategies, programs and technologies they need to successfully onboard partners and ensure partners are actively engaged in the partner ecosystem.”
In 2020, ZINFI was named a leader in a Forrester report: The Forrester Wave™: Partner Relationship Management Q4 2020 report, where ZINFI received 5 out of 5 (the highest possible) scores in the “Product innovation roadmap” criterion in the “Strategy” category and in the “Partner co-selling and co-marketing” criterion in the “Current offering” category. ZINFI also tied for the highest score among the participants in the “Partner performance and incentives” criterion (4.4 out of 5).
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In addition, ZINFI has consistently been named a PRM “leader” by G2, the world’s leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2’s Winter 2023 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks.
ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.