TrackX, a leading supply chain asset tracking, collaboration and performance optimization platform announced that it has hired technology marketing veteran Michael Himmelfarb as its Chief Marketing Officer. TrackX has recently shifted its focus on leveraging its SaaS based enterprise solution platform to help companies meet their supply chain objectives and support their environmental, social and governance (ESG) initiatives. Michael’s extensive background and recent experience in sustainability and blockchain’s encrypted ledger technologies will help TrackX grow its brand and establish TrackX as a leading provider of supply chain execution and sustainability solutions.
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Himmelfarb brings 30 years of marketing, product management and leadership experience with a variety of emerging technology and data-driven businesses. Most recently, he founded HG Partners, a strategy and product marketing consultancy that helps emerging growth technology companies accelerate their growth. Previously he was an SVP at Nielsen in charge of a US$250M+ global portfolio of consumer analytics businesses. At Nielsen and before that at Clorox, he assisted some of the world’s leading manufacturing companies leverage data, analytics and a broad array of technologies to fuel growth and operational efficiency.
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“I couldn’t be more thrilled to join the TrackX team,” said Himmelfarb. “Today’s companies recognize the financial and brand-building benefits of meeting environmental, sustainability and governance (ESG) demands from their consumers, partners, employees and investors. TrackX is uniquely positioned to add tracking, transparency and trust to their supply chain, the critical piece to meeting ESG goals. I’m looking forward to helping TrackX grow by building its reputation as the premier supply chain ecosystem collaboration hub, and bringing to market products that will help clients make a big social impact while generating stronger business performance.”
“I am excited to welcome Michael to our executive team,” said Tim Harvie, TrackX CEO. “He represents our investment in accelerating TrackX’s growth by capitalizing on industry trends towards tracing, tracking, ESG and sustainability. His experiences using new technologies, data and analytics to drive better business results meshes well with our vision for the company. Importantly, he brings great insight into our customers’ needs and a strong network in the areas of sustainability and enabling technologies. Michael will help us to become a leading voice in sustainable supply chain transformation and in the growth of TrackX’s overall impact with clients and ultimately their consumers.”
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