Tilt Five an entertainment system provider that uses proprietary Augmented Reality (AR) glasses, a game board, and a wand controller to engage players in tabletop and video games in 3D holographic environments, announced today that James Stanford has joined the company as Chief Operating Officer and Hans ten Cate has moved from acting COO to Chief Business Officer. Stanford will work closely with founder and CEO Jeri Ellsworth to accelerate Tilt Five’s vision of changing the course of Augmented Reality gaming. Ten Cate will now oversee business development and growing partnerships with developers.
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“Hans ten Cate’s contributions as acting COO to Tilt Five have been tremendously uplifting,” said Jeri Ellsworth, CEO, Tilt Five. “With James Stanford on board, Hans begins the critical role of Chief Business Officer to grow relationships with developers, the games industry, and strategic partners. Given James’s well-rounded operations and product commercialization experience, he is joining us at the perfect time to rapidly and sustainably help take Tilt Five to the next level.”
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James Stanford
With over 30 years of experience, Stanford has led product, R&D, engineering, sales, marketing, manufacturing and operation teams as well as serving as CEO, COO and Chief Strategy Officer in various size entities from start-ups to Fortune 100 with P&L ownership. He’s designed and commercialized several award-winning products with a reach of 76% global market-share shipping 300 million units under prestigious names.
Hans ten Cate
Hans ten Cate has 30 years’ leadership experience at tech companies and media giants such as Sony PlayStation and Electronic Arts (EA) as well as founding and advising startups in AR & VR, digital entertainment & games. At EA he was Executive Producer creating award-winning games such as The Sims and The Simpsons, accounting for more than $550 million in sales. He later led business development for EA Partners, fostering collaborations with game studios worldwide.
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