New Hire Expected to Drive Growth and Beauty Tech Innovation in the US Market
SoPost, a state-of-the-art online sampling platform, today announced the appointment of Christopher Cormier to the role of General Manager, North America and VP of sales. In his new role, Cormier will lead growth and innovation for SoPost in the U.S. market, along with expanding the team for SoPost — helping scale SoPost in the top market and bring its unique and proven platform to more customers.
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According to a recent CBInsights Report, innovation in beauty tech is expected to continue to rise into 2022, presenting a prime opportunity for SoPost to lead the online product sampling market.
Out of Sopost’s North American operations in New York City, Cormier brings a plethora of relevant industry experience to his new role. He has a proven track record of scaling businesses, which will help him excel in this new role. Most recently, Cormier was the Industry Manager for Fashion Global Accounts at Walmart Connect (WMC). As part of the inaugural leadership team that brought Walmart’s media business in-house, he built and led the team focused on strengthening relationships with the company’s most important fashion brand partners. In the span of 2.5 years, he grew the business 500 percent and developed unique partnerships for WMC within the influencer, marketing, and branded content spaces.
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“Chris is an incredible ‘developer of people,’ which will allow him to lead growth in the United States market,” said Jonny Grubin, CEO and Founder of SoPost. “I look forward to collaborating with him as we look to 2022 and beyond. He’ll bring immense value to our leadership team as we plan our future and growth in the US market.”
Prior to Walmart, he spent three years as Head of Sales at SocialCode, a top social media agency managing the team in charge of new business development. During his tenure, the team drove over $200MM in new billings from partners including Dior, Louis Vuitton, Estee Lauder Companies, and Bloomingdales.
“I’m thrilled to be joining such an innovative company. As product sampling is booming globally, I couldn’t have picked a better time to join the company. I look forward to powering up our teams in the US and driving innovation for our brand partners,” said Cormier.