LineDrive, the industry-leading outsourced sales and marketing company for workplace safety and compliance in the U.S., announces the hire of accomplished sales management executive Robert Varzino as their new Executive Vice President of Sales & Marketing. Varzino will be instrumental in LineDrive’s pursuit of exponential growth, sales innovation, and differentiation within their industry.
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Varzino’s appointment aligns with LineDrive’s current growth objectives. During his impressive 27-year tenure at JPW Industries where he ultimately served as Senior Vice President of Sales, Varzino developed an extensive knowledge of B2B-focused industrial products and services, introducing and implementing an array of new differentiation initiatives for the company across multiple departments. His innovations in product positioning, e-commerce marketing and sales, as well as in distribution and operations, resulted in driving brands to top market share in their category and $132M in revenue growth for JPW.
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LineDrive CEO Michael Abdella commented, “We are thrilled to welcome Bob to the team. His cross-functional expertise in sales and e-commerce technologies, outside-the-box thinking on product positioning, combined with decades of experience in our industry, ensures that LineDrive will have the very best business acumen in the industry to help lead the continued growth and development of our customers and distribution partners.”
Varzino resides in Nashville and will join the LineDrive team on September 13th. He will oversee the entire LineDrive sales and marketing team and their management.
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